SUSO

Trade Update - The Relaunch Rationale

Why would we relaunch a range that is already winning?

Because teachers, caterers and above all teensshowed us in reserach that they wanted us to...

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By Sammy on 5/4/11

Trade Update - New From Suso In 2011

Introducing The Full SUSO Brand Relaunch & New SUSO Still

SUSO, one of the best selling soft drinks in secondary schools nationwide, is set for a Full Brand Relaunch in 2011. This initiative is set to build on SUSO’s tremendous sales momentum across the education sector and kick-start the summer term for SUSO and secondary schools nationwide.

The SUSO Relaunch is the result of an extensive piece of research in and around secondary schools carried out by SUSO in 2010. This research revealed that currently as many as 83% of secondary school students make over 50% of their soft drinks purchases outside of school on the basis of better choice and better value for money beyond the schools gates. The opportunity for caterers in the education sector is clearly to improve the credibility of the offer in schools to capture some of this spend. In this regard the SUSO Relaunch is not only entirely focused on addressing the key wants and needs of teenagers, it is also looking beyond the school market in its benchmarking, with an eye on growing the overall schools category rather than self-servingly growing its sales via switching in schools.

New SUSO Fizzy, delivers new improved recipes for even better fruit taste and refreshment, in a new larger 330ml can, delivering maximum value-for-money for teens. SUSO’s distinctive can graphics, already hugely popular with young people, have been further evolved to deliver maximum relevance and appeal. And a new brand message, “STAND UP. STAND OUT.”, an acronym of the brand name, will form the basis of SUSO’s inspirational advertising message to teens in 2011. SUSO aims to encourage young people to Stand Up and Stand Out in a positive way in relation to the things they want to do and the things they believe in – just as SUSO have sought to do in bringing a fruit loaded, artificial free, better choice of soft drink to the UK market. This innovation is guaranteed to drive SUSO sales and market share during the key summer period, while SUSO’s new optimised offer and market comparable value for money is geared to ensuring more kids buy more of their drinks in school rather than venturing to the local corner shop.
 

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Categories Innovation Tags Update Innovation Advertising

By Sammy on 28/2/11

Trade Update - Suso For Schools

"... a new face telling the SUSO story!"

It's over to Estelle Matthews at ITN Productions to open the lid on what the SUSO cause is all about - namely encouraging young people to drink more healthily and apply a positive No Can't Do attitude in all they do.  

This report was recently shown as part of the new "School Catering TV News Film" aired to delegates attending the School Food Summit in Hammersmith on 6th December 2010.

In addition to the broadcast at the Summit, the film was also broadcast to delegates attending the Public Sector Forum on 7th December the following day at the same venue.This event brought together caterers from across the six areas of the public sector (universities, schools, prisons, hospitals, care catering and military feeding) plus contract caterers to discuss the common issues they face and get ideas from other market sectors to apply to their own workplace.

The two events included presentations from prominent sector figures covering the Spending Review, other key legislative issues, an update on the Catering Contracts Framework, a session on sustainability in the public sector, a selection of case histories and a session on how to lobby Parliament.

This film will form a key part of proceedings at the LACA annual conference and exhibition at the Birmingham Metropole in July.

Click below to see Estelle's full report if you missed it at the food summit or can't wait until July!

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By Sammy on 9/9/10

New Launch 2010 - New Sparkling Tropical

"Even more innovation from SUSO in 2010!"

Here at SUSO, home of one of the best selling soft drinks in secondary schools nationwide, we are launching our second piece of innovation for 2010, New SUSO Sparkling Tropical. This initiative is set to build on SUSO’s tremendous sales momentum across the education sector and kick-start the autumn terms and new academic year.

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Categories Innovation Tags Tropical Taste New Fizzy Drink Drink Innovation

By Sammy on 8/9/10

Trade Update - Suso & Sodexo

"New national tie up with Sodexo for SUSO at the start of the new academic year!"

SUSO is one of the best selling soft drinks in secondary schools nationwide and is seeing 600% growth year-on-year, which is heavily supported with a range of brand marketing activities that are inspiring teens and resonating with their teachers and parents alike.

Sodexo provides food services tailored to the education sector with a focus on encouraging children and students to eat a nutritionally balanced meal. Charlotte Parriss, Marketing Offer Manager at Sodexo says of the relationship: “Sodexo has always put quality and excellence at the heart of our catering offer. SUSO is a brand that not only delivers teens with one of their ‘five-a-day’, but also meets all Government nutritional standards for drinks in schools and has a brand story that naturally compliments what Sodexo is trying to achieve. It’s going to be a very exciting partnership!”

Ed Hauck, Sales Director at SOSO explains: “The new relationship with Sodexo means that from the beginning of September, SUSO will be stocked in an additional 90 secondary schools throughout the country, which will generate increased sales momentum across the education sector as we kick-start the autumn term and new academic year.

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Categories Update Tags Sodexo SUSO

By Sammy on 8/9/10

Trade News - Suso Sponsors Educatering Awards

"...celebrating and encouraging excellence in schools catering!"

This awards dinner is to recognise significant achievement in catering across the educational sector over the last 12 months. As a new market leading beverage within this sector, SUSO is proud to have been offered the opportunity to attend and sponsor the event.

SUSO CEO Sean Uprichard, and guest judge for the awards, has been quoted as saying "The calibre of candidates in each category has been very high and we found it difficult to settle upon the final nominees.  These decisions are important in that these awards are certain to do a great deal for the industry and individual in terms of encouragement and profile."

The awards are set to be given out at the Royal Garden Hotel on the 11th October 2011.

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By Sammy on 3/9/10

New Initiative 2010 - Meet The Suso Master

“The SUSO Master set to inspire teenagers in and out of UK Schools in 2010"

Here at SUSO we have created a new character to front our marketing going forward. The SUSO Master is an embodiment of the SUSO values of imagination, creativity and determination – all of which SUSO seeks to encourage and develop in young people. Leaning on these particular inner resources the SUSO Master promotes the positive NO CAN’T DO attitude that the SUSO brand is all about and that has already proved itself relevant and inspirational to UK teenagers.

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By Juan on 26/7/10

New Initiative 2010 - Suso Open Water Triathlon

“The SUSO Open Water Triathlon set to inspire young people to take on the swim-bike-run challenge on the 10th July 2010”

On top of an already extensive list of activity aimed at inspiring and supporting young people in 2010, fast-rising soft drinks brand SUSO is proud to announce its title sponsorship of the SUSO Open Water Triathlon, alongside event partners Human Race and the Dame Kelly Holmes Trust.

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By Juan on 21/6/10

Trade Update - Suso Heading For Laca

"SUSO looks to add value and excitement to the LACA Event 2010"

Why should delegates make time to stop at your exhibition stand?

SUSO Chief Executive Officer, Sean Uprichard, said: “LACA is a great opportunity to engage with customers, caterers, LEAs and teachers face-to-face with a view to further conveying the SUSO story and our plans for the future.  In the last 12 months, UK secondary schools have delivered phenomenal sales and, as a result, we have increasingly built our distribution focus around the educational sector. This event gives us the opportunity to provide further evidence of SUSO’s vision to encourage teenagers to drink more healthily and apply a positive No Can’t Do attitude to life. I look forward to seeing our customers there.”

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By Juan on 14/6/10

Trade Update - How Do You Like Them Apples?

"New SUSO Sparkling Apple shows its Ap-peel"

The latest arrival from SUSO – Sparkling Apple – has proved an immediate winner for foodservice operators and helped them boost business through generating incremental soft drinks business.

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By Juan on 27/5/10